MAVIS : Jurnal Desain Komunikasi Visual

Development of Anti-Bullying Motion Videos and Songs for Elementary School Students

2025-03-27T08:04:21+00:00

Bullying in schools is currently a serious concern for the education and health services because bullying cases are increasingly widespread, especially in the school environment. Without bullying incidents, learning activities at school become enjoyable, so alternative solutions are needed to minimize bullying cases that occur in elementary schools. This research aims to describe the process, feasibility and practicality of developing anti-bullying movement videos and songs. This research uses a development research method with a 4D model consisting of Define, Design, Develop, Dessiminat. The data used in this research are qualitative data and quantitative data. The results of the feasibility test for the Anti-Bullying Movement Video and Song met the "Very Eligible" criteria with percentage results of 93% material experts, 96% language experts and 97.5% media experts. The practicality test received the "Very Practical" category with a percentage result of 96% by teachers, and 93% in the students' practicality test. Thus, anti-bullying motion video and song products are suitable for use in elementary schools and are practical and can be used to reduce bullying incidents in elementary schools. At the testing stage, the effectiveness of anti-bullying movement videos and songs was declared to be very effective.

Development of Tote Bag Design through Design Thinking Approach as an Effort to Preserve Buton Woven

2025-03-27T08:03:10+00:00

Buton woven is one of the many Buton cultures that contain various symbolic meanings. Buton woven is a reflection of the identity of the Buton people who have developed from time to time. The current condition of the development of Buton woven has been made in the form of products, both fashion and functional. However, there is no product that explains in detail the meaning of the Buton woven used in the product. The purpose of this study is to make processed products from Buton woven that are not only aesthetic elements but can be used as souvenir as an effort to preserve Buton woven cloth. The method applied in this study is qualitative, namely descriptive analysis to rotate the potential contained in Buton woven. Using the Design Thinking design method to obtain innovations in Buton woven products that are suitable for souvenir products. In collecting data using literature studies, field observations, product making, documentation and in-depth interviews with Culturalist and business actors. The theory used in this study is related to Buton woven, souvenir and current conditions. Based on the results of the study, it can be identified that Buton woven can be developed through souvenir products in the form of Tote Bags without damaging the rules and values contained therein by including the meaning contained in the Buton woven motifs listed on the product.

Semiotic Analysis of Text on the Bada Valley Loga Statues

2025-03-27T08:03:11+00:00

Bada Valley in Central Sulawesi is a megalithic site rich in cultural heritage, one of which is the Loga Statue. This statue holds a historical and symbolic value that is intriguing to analyze through the semiotics of texts to understand its embedded meanings. This study aims to analyze the visual and symbolic signs of the Loga Statue using the semiotic approaches of Peirce and Barthes. The analysis seeks to identify how icons, indices, and symbols on the statue represent the cultural and spiritual aspects of the society that created it. The research employs a qualitative approach with descriptive analysis. Data collection is conducted through direct observation, documentation, and relevant literature studies. The data is then analyzed using semiotic methods to reveal the denotative, connotative, and mythological meanings embedded in the statue. The findings indicate that the Loga Statue possesses symbolic representations related to the animistic-dynamistic beliefs of prehistoric communities. The form and carvings on the statue contain spiritual meanings that reflect the close relationship between humans and the supernatural world. Additionally, the visual patterns on the statue suggest a visual communication system used by past societies to express their cultural values.

Designing of an Illustrated Book on the History of Candi Badut to Provide Historical Information to the People of Malang City

2025-03-27T08:03:12+00:00

Indonesia has a rich and diverse historical heritage, but some aspects remain unclear in terms of their origins, such as Candi Badut in Malang Regency. The lack of information about the history of this temple makes it an interesting topic to explore, encouraging the people of Malang to learn more about it. Therefore, an illustrated book is designed as an engaging way to present the history of Candi Badut to the target audience aged 18 and above. This design uses a qualitative method through observation and literature study for data collection, and it applies the ADDIE design model with a cyclic strategy. The outcome of this design is an A5-sized illustrated book featuring oil painting-style illustrations and chiaroscuro lighting techniques. Supporting merchandise includes hats, tote bags, mugs, tumblers, and t-shirts, while promotional media consist of banners, posters, and acrylic displays. Evaluation results show that the book is easy to understand and appealing to read.

Visual Identity Analysis of Kupat Tahu Magelang: Communication, Aesthetics, and Information Content in Building a Regional Culinary Image

2025-03-27T08:03:13+00:00

Visual identity plays a crucial role in shaping the image of a product, including in the local culinary industry. However, studies on how visual elements reinforce cultural identity in culinary branding remain limited. This study aims to analyze the visual identity of Kupat Tahu Magelang from the perspectives of communication, aesthetics, and information content in establishing a distinctive regional culinary identity. A descriptive qualitative approach was employed, utilizing data collection techniques such as direct observation, semi-structured interviews with business owners, and a literature review on branding and visual aesthetics. The findings indicate that the visual identity of Kupat Tahu Magelang, dominated by bold typography and striking colors, effectively captures audience attention. However, the design lacks representation of Magelang’s local cultural elements. Therefore, integrating culturally inspired visual elements, such as traditional batik motifs or culinary icons, is necessary to enhance emotional appeal and product uniqueness. This study recommends a more culture-based design strategy to strengthen the competitive advantage of Kupat Tahu Magelang in both local and national markets.

Phenomenology of Cosplayer Personal Branding: A Study of Visual Communication Design and Social Media

2025-03-27T08:03:14+00:00

Cosplay has evolved as both a form of identity expression and a personal branding strategy in the digital era. This study examines the phenomenology of cosplayer personal branding through a Visual Communication Design approach, highlighting the role of social media in identity formation and maintenance. This research is part of Edy Chandra's study entitled "Analysis of the Visualization of Indonesian Cosplayer Existence as a Potential for Branding Community Development, Entrepreneurship, and Creativity of Generation Z in Indonesia." Using a qualitative method comprising in-depth interviews, participatory observation, and content analysis, this research explores how Indonesian cosplayers construct their visual identity. Findings indicate that social media serves as a primary tool for shaping cosplayers' visual image, enhancing audience engagement, and fostering collaborations with communities and brands. Additionally, Visual Communication Design elements such as visual aesthetics, image composition, and digital storytelling contribute to effective personal branding. This study provides insights into how cosplayers strategically manage their identity through visual and digital approaches, offering valuable references for the creative industry and academia in understanding branding within the cosplay community.

Visual Design of Promotional Media for Nano Hexagonal Alkakua Drinking Water

2025-03-27T08:03:14+00:00

Bottled drinking water (AMDK) is an essential commodity widely consumed by modern society. Alkakua is an AMDK product utilizing nano-hexagonal technology aimed at enhancing body health. However, the brand faces challenges in communicating its benefits and raising public awareness. This study aims to design a visual promotional media strategy for Alkakua to increase awareness among young adults aged 20-26. This research employs a qualitative descriptive approach, utilizing data collection techniques such as interviews, observations, and literature studies. The findings indicate that an effective promotional strategy for Alkakua involves printed media designs such as posters, banners, display racks, and merchandise, employing visually engaging and communicative approaches. A well-crafted visual design that aligns with brand identity and color psychology plays a crucial role in attracting the target audience's attention.

Innovation in Designing Coffee Flower Batik Motifs Using Digital Technology

2025-03-27T08:03:15+00:00

Innovation in Batik motif design using digital technology is driven by the rapid advancement of technology that must be adjusted to simplify the process of making Batik designs. The use of digital techniques in motif design not only facilitates motif duplication but also helps in determining the color palette for Batik patterns. In addition, Batik designs can be implemented into clothing mock-ups or other products. This study uses a creative creation method, where the process begins with an observational study of objects as a source of inspiration for Batik motifs. Furthermore, design development is carried out using CorelDraw software, followed by color simulation, and the final stage is the creation of a mock-up of the Batik motif design on the finished product. The results of the development show that the use of digital techniques significantly streamlines and accelerates the process of developing Batik motifs, offering greater efficiency and flexibility in design implementation.

Cultural Semiotics Study: Community Education Through Mural Media at SDN Ketintang I Surabaya

2025-03-27T08:03:15+00:00

Visual signs containing messages are often found in mural works in Surabaya, such as on the walls of residents' houses, offices and protocol street walls as a means of communication and expression of the artist. The purpose of this article is to display visualization in the form of murals in Elementary Schools, precisely SD Negeri Ketintang 1 Surabaya in order to see the impact of community education around it. The structure of signs in mural media is studied using semiotics and the function of murals in community education. Data collection methods used include observation, documentation and field studies, the approach used through semiotic studies. The object is the mural on the wall of SD Negeri Ketintang 1 Surabaya. Spectators consist of people who live near the location of the mural. The results of the study obtained are that the form of murals in SD Negeri Ketintang 1 Surabaya tends to display a narrative image style with a hero theme that is adjusted to the identity of the hero city, the nickname of Surabaya. The structure of the mural has a fairly high readability both in terms of visuals and text. The use of various colors ranging from basic colors, to secondary colors and shadows on the visuals, while the text only uses black. The existence of murals is felt by spectators to reach individuals, but the understanding of each individual is the result of the relationship between visual perception and the concept adopted. The process of community education can only reach individuals but has not been able to become a collective awareness that can move society to change its behavior.

Visual and Acoustic Analysis of Betung Bamboo Panels in Creative Workspaces

2025-03-27T08:03:16+00:00

Bamboo has long been used in various aspects of design and architecture due to its flexibility, strength, and eco-friendly nature. As a readily available natural material with high aesthetic value, bamboo has great potential for various applications, including as an acoustic material. One type of bamboo that possesses ideal characteristics for this purpose is betung bamboo, which has a large-diameter stem and fibers capable of effectively absorbing sound. This study aims to explore the utilization of betung bamboo as an acoustic material in creative workspaces, particularly for professionals in visual communication design and multimedia. The method used is a mixed-method approach, incorporating qualitative analysis of the aesthetics and texture of bamboo along with quantitative testing of the effectiveness of bamboo panels in reducing noise. The results indicate that betung bamboo panels can absorb up to 97% of sound at specific frequencies, making them an ideal solution for multimedia production studios and graphic design spaces. Additionally, the visual elements of these panels enhance the interior aesthetics of workspaces, support visual identity, and improve user comfort. With these advantages, betung bamboo not only provides functional benefits as an acoustic material but also serves as a design element that seamlessly integrates with the modern workspace concept, combining aesthetics with efficiency.

Infographic Design and Campaign Design About the Dangers of Cigarettes for Secondary School Students in Indonesia

2025-03-27T08:03:17+00:00

The prevalence of smoking among Indonesian teenagers continues to rise, posing a serious public health issue. Data from the Indonesian Health Survey and the Global Youth Tobacco Survey indicate that 7.4% of adolescents aged 10-18 are active smokers, with an increasing trend in electronic cigarette use. Social influences, advertising exposure, and a lack of engaging educational content contribute to this behavior, highlighting the need for a more effective communication strategy. This study aims to design effective infographics and a digital campaign to raise awareness of the dangers of smoking among secondary school students. The infographics serve as engaging and easily understood visual communication tools, intended to enhance awareness and shift students' perceptions of smoking. A qualitative research approach was used, employing literature studies and framing analysis to identify impactful visual communication strategies for students. The design results show that infographics featuring simple illustrations, and contrasting colors enhance students' understanding and engagement in the anti-smoking campaign. This campaign is expected to encourage positive behavioral changes, reduce smoking prevalence among students, and support efforts to create a smoke-free environment.