Visual Design of Promotional Media for Nano Hexagonal Alkakua Drinking Water
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Abstract
Bottled drinking water (AMDK) is an essential commodity widely consumed by modern society. Alkakua is an AMDK product utilizing nano-hexagonal technology aimed at enhancing body health. However, the brand faces challenges in communicating its benefits and raising public awareness. This study aims to design a visual promotional media strategy for Alkakua to increase awareness among young adults aged 20-26. This research employs a qualitative descriptive approach, utilizing data collection techniques such as interviews, observations, and literature studies. The findings indicate that an effective promotional strategy for Alkakua involves printed media designs such as posters, banners, display racks, and merchandise, employing visually engaging and communicative approaches. A well-crafted visual design that aligns with brand identity and color psychology plays a crucial role in attracting the target audience's attention.
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References
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[2] L. Lestiani, N. Sukesi, C. H. Prasetyo, and M. Kustriyani, “Hubungan Pelaksanaan Discharge Planning dengan Dukungan Psikososial Keluarga Merawat Pasien Diabetes Mellitus,” Jurnal Penelitian Perawat Profesional, vol. 5, no. 3, pp. 1263–1270, 2023.
[3] R. M. K. Harsya, F. Wamafma, M. S. Sakmaf, and A. Triyantoro, “Regulasi Konten Online dan Dampaknya terhadap Hak Kebebasan Berbicara di Platform Digital di Indonesia,” Sanskara Hukum Dan HAM, vol. 3, no. 01, pp. 43–52, 2024.
[4] S. Muslim, M. Muktar, and S. Diansah, “Implikasi Hukum Penutupan TikTok Shop terhadap Regulasi Hukum Bisnis di Indonesia,” Jurnal Hukum dan HAM Wara Sains, vol. 2, no. 10, pp. 952–963, 2023.
[5] R. Salim and T. Taslim, “Edukasi manfaat air mineral pada tubuh bagi anak sekolah dasar secara online,” Jurnal Pengabdian Kepada Masyarakat, vol. 27, no. 2, pp. 126–135, 2021.
[6] M. A. W. Widiantari and P. I. Daryaswanti, “Gambaran Gambaran Tingkat Pengetahuan dan Sikap Remaja dalam Mengkonsumsi Air Putih,” ProHealth Journal, vol. 20, no. 1, pp. 17–24, 2023.
[7] S. Kusumawardani and A. Larasati, “Analisis konsumsi air putih terhadap konsentrasi,” Holistika: Jurnal Ilmiah PGSD, vol. 4, no. 2, pp. 91–95, 2020.
[8] Y. Yusanto, “Ragam pendekatan penelitian kualitatif,” Journal of scientific communication (jsc), vol. 1, no. 1, 2020.
[9] N. Nurdiani, “Teknik sampling snowball dalam penelitian lapangan,” ComTech: Computer, Mathematics and Engineering Applications, vol. 5, no. 2, pp. 1110–1118, 2014.
[10] R. A. Maulana, B. Praptono, and A. N. Aisha, “Perumusan Strategi Pemasaran Untuk Produk Air Minum Dalam Kemasan (AMDK) PT. Syahid Global International Dengan Analisis SWOT,” eProceedings of Engineering, vol. 3, no. 2, 2016.
[11] D. Arumsari and I. Khasanah, “Analisis pengaruh kualitas produk, harga dan promosi terhadap keputusan pembelian air minum dalam kemasan (AMDK) Merek Aqua (Studi pada Konsumen Toko Bhakti Mart KPRI Bhakti Praja Provinsi Jawa Tengah),” 2012, Fakultas Ekonomika dan Bisnis.
[12] I. M. Suyasa and I. N. Sedana, “Mempertahankan Eksistensi Media Cetak Di Tengah Gempuran Media Online,” Jurnal Komunikasi Dan Budaya, vol. 1, no. 1, pp. 56–64, 2020.
[13] Y. Hayama and F. Zurlo, “Toward societal transformation through design storytelling: A case study of brand designing in the mineral water industry in Finland,” DISCERN: International Journal of Design for Social Change, Sustainable Innovation and Entrepreneurship, vol. 3, no. 2, pp. 14–27, 2022.
[14] I. A. P. G. Ardiantari, A. A. A. D. Andriyani, and I. B. M. S. Swabawa, “Analyzing Persuasive Language in Le Minerale Advertisement: Focus on Health and Family,” in Proceedings: Linguistics, Literature, Culture and Arts International Seminar (LITERATES), 2024, pp. 37–44.
[15] N. Shiyaam, H. Amani, and S. Wulandari, “Positioning Analysis Of Tirta Oneâ€TM s Mineral Water Based On Perceptual Map With Multidimensional Scalling Method,” eProceedings of Engineering, vol. 3, no. 2, 2016.
[16] M. N. S. Nugroho, “STRATEGI KOMUNIKASI DAN BRANDING DALAM MANAJEMEN EVENT: MEMBANGUN IDENTITAS ACARA YANG KUAT,” Al-Mumtaz: Jurnal Manajemen Pendidikan Islam, vol. 1, no. 1, pp. 70–81, 2024.
[17] A. A. Kusumadinata, I. A. Ratnamulyani, and M. R. Nurmansyah, “Hubungan Motion Graphic sebagai konten promosi sekolah di media sosial,” Communications, vol. 1, no. 2, pp. 77–90, 2019.
[18] M. Marwati and A. Amidi, “Pengaruh budaya, persepsi, dan kepercayaan terhadap keputusan pembelian obat herbal,” Jurnal Ilmu Manajemen, vol. 7, no. 2, pp. 168–180, 2019.
[19] A. Arizal, R. A. Sukmana, Y. Ulfah, S. Shaddiq, and M. Zainul, “Strategi Pemanfaatan Facebook Marketplace dalam Manajemen Periklanan,” Syntax Idea, vol. 3, no. 6, pp. 1278–1289, 2021.
[20] P. A. Sariyono and P. Nerisafitra, “AUGMENTED REALITY SEBAGAI MEDIA DIGITAL MARKETING PADA KEMASAN PRODUK MENGGUNAKAN METODE MARKER BASED TRACKING,” Jurnal Manajemen Informatika, 2024.
[21] D. A. Saraswati and C. Hastasari, “Strategi Digital Content Marketing pada Akun Media Sosial Instagram Mojok. co dalam Mempertahankan Brand Engagement,” Jurnal Biokultur, vol. 9, no. 2, pp. 152–171, 2020.
[22] B. Angela, M. N. Damajanti, and C. Muljosumarto, “PERANCANGAN ACTIVEWEAR UNTUK MENDUKUNG KESEHATAN MENTAL DENGAN PENDEKATAN PSIKOLOGI WARNA,” in SENADA (Seminar Nasional Manajemen, Desain dan Aplikasi Bisnis Teknologi), 2021, pp. 309–316.
[23] A. A. Asshidqi and N. Yuliana, “Pengaruh Tiktok Shop Terhadap UMKM Lokal,” Socius: Jurnal Penelitian Ilmu-Ilmu Sosial, vol. 1, no. 5, 2023.
[24] J. F. Palandi, A. U. Amrullah, R. Kurniawan, and A. A. Kusumasari, “Perancangan Video Promosi Desa Beji untuk Meningkatkan Brand Awareness,” MAVIS: Jurnal Desain Komunikasi Visual, vol. 4, no. 02, pp. 88–93, 2022.
[25] M. R. Ohara, F. R. Albeta, O. Karneli, V. R. Aprilla, and F. Firmansyah, “Psikologi Konsumen dalam Era Digital: Analisis Literatur tentang Peran Emosi dalam Digital Advertising dan Brand Attachment,” Jurnal Minfo Polgan, vol. 14, no. 1, pp. 18–27, 2025.
[26] E. Chandra and V. Wilona, “Strategi Visual Kosmetik Jacquelle Dalam Membangun Brand Awareness Bagi Para Cosplayer Indonesia,” MAVIS: Jurnal Desain Komunikasi Visual, vol. 6, no. 02, pp. 81–88, 2024.
[27] Y. Herlina, “Komposisi Dalam Seni Fotografi,” Jurnal Desain Komunikasi Visual Nirmana, vol. 9, no. 2, pp. 82–88, 2007.
[28] L. I. Labrecque and G. R. Milne, “Exciting red and competent blue: the importance of color in marketing,” Journal of the Academy of Marketing Science, vol. 40, no. 5, pp. 711–727, 2012.
[29] R. N.-N. J. Sabina, L. J. I Nyoman, and A. A. Cokorda, “PERANCANGAN DESAIN KEMASAN HAMPERS NATAL PERUSAHAAN DERLOWEN ID GUNA MENINGKATKAN DAYA TARIK PRODUK,” ISI Denpasar, 2025.
[30] C. A. Scott, “Museums and Values Branding,” Communication Oriented Museums, p. 866, 2020.
[31] R. D. Pratama, “PENGARUH SUASANA TOKO TERHADAP KEPUTUSAN PEMBELIAN (Studi Pada Bian’s Barbershop di Bandar Lampung),” 2021.
[32] J. Pulizzi, Content Inc.: How entrepreneurs use content to build massive audiences and create radically successful businesses. McGraw Hill Professional, 2015.